Roughly 18 months ago we launched MapAList with no publicity whatsoever. Brian, our founder, head developer, and resident visionary, shared his excitement around the solution with friends and family triggering our user base to slowly begin growing. Within a few months a handful of publications picked up on the simplicity and utility of MapAList and started to help us spread the word. LifeHacker .com was one of the first and gave us a huge boost. A week or so later The Chicago Tribune , The Orlando Sentinal , and The Baltimore Sun featured MapAList in their "How 2" column and things really started to heat up. From churches and wine distributors to real estate agents and news organizations , our users were finding creative and unique ways to make the most of MapAList . International press soon followed with articles in Russian , Indian, and French publications just to name a few. An influx of Brazilian users soon made us aware that we had been featured in Info Exame (